March Read All About It
Updated: May 2
This month we dive into the world of retail brands getting to know Gen Alpha, and sporting events challenge the stance of equality in women’s sports.
How are younger generations ushering in new attitudes in women's sports?
From the success of the women's football World Cup, the Netball World Cup, the Ashes, and the Solheim Cup, it's clear that 2023 was a groundbreaking year for women’s sport. Attendance, viewership, ratings—you name it—grew exponentially. And, encouragingly, it doesn’t feel like this momentum will wane; it certainly feels like there’s growing excitement about what's yet to come.
What makes a cool sports brand for kids?
Sports have a unique way of bringing the world closer together, and this year, global audiences will be able to enjoy major sporting events such as the Men's Euros and the Summer Paris Olympics. Understandably then, with eyeballs across the world expected to be tuning in to yet another year of world-class sporting events, these events have turned into a hotbed for sports brands, grappling to win consumer attention and inspire long-term engagement.
Game changers: Decoding the “cool” factor for sports brands in the next generation (sportsbusinessjournal.com)
Want to understand the next generation of shoppers in retail?
Gen A are the youngest generation of consumers, that are a lot savvier than you think, so how can retail brands compete for their attention? Our very own Helenor Gilmour discusses with Retail Sector, the methods Beano Brain uses to gain invaluable insight into Gen Z and Gen Alpha’s characteristics, how this translates to their purchases, and how best to prepare your brand for the younger consumer. Listen to the podcast below.
