Merging morning and evening websites back in Nov’21, and an online reporting update for the Oct’23 data release, also contribute to the improved reach for The Courier and The P&J.

Overall reach has almost doubled year on year, largely due to those significant increases in online audience reach. This is a result of the changes to online measurement and JICREG methodology.

Reach remains relatively stable; print reach is only down 3.5% compared to the rest of the news brands average of -15%.